The Internet Discovery Machine

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Posting links about analytics, media, web, gadgets, technology, videos, travel, food and the occasional picture.

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April 24, 2012 at 11:10pm

This thing works!  
I’m starting to see how often sites send alerts out throughout the day, but it’s most interesting when there’s a single event that everyone is alerting their users of.  For five primaries that apparently didn’t matter - there were a total of 23 breaking news alerts were sent out from seven news outlets.  For some, it was a minute by minute approach, where others waited until all the action ended before sending out an alert.  Here’s how it broke down:
FoxNews - First to alert @ 8:21, total of 5 alertsMSNBC - Tied for second to alert 8:24, total of 4 alertsPolitico - Tied for second to alert @ 8:24, total of 5 alertsThe Washington Post -  Next to alert @ 8:36, total of 4 alertsLA Times - went with one wrap up alert @ 9:11USA Today - also went with one alert but much later @ 9:40WSJ - similar strategy to USAT and LA Times but late to the party @ 9:45

This thing works!  

I’m starting to see how often sites send alerts out throughout the day, but it’s most interesting when there’s a single event that everyone is alerting their users of.  For five primaries that apparently didn’t matter - there were a total of 23 breaking news alerts were sent out from seven news outlets.  For some, it was a minute by minute approach, where others waited until all the action ended before sending out an alert.  Here’s how it broke down:

FoxNews - First to alert @ 8:21, total of 5 alerts
MSNBC - Tied for second to alert 8:24, total of 4 alerts
Politico - Tied for second to alert @ 8:24, total of 5 alerts
The Washington Post -  Next to alert @ 8:36, total of 4 alerts
LA Times - went with one wrap up alert @ 9:11
USA Today - also went with one alert but much later @ 9:40
WSJ - similar strategy to USAT and LA Times but late to the party @ 9:45

July 2, 2011 at 1:37pm

Analytics: Tracking Social Interactions →

Google has a good compilation of how to track +1’s, Facebook Likes and Tweets.  Check them out here.  These best practices can be easily ported over to Omniture.

August 23, 2010 at 10:21am

NPR Audio: Tracking the Companies That Track You Online →


Incredible how paranoid people can be about analytics tracking.  I suppose there can be some bad stuff populating the internet out there, but for the most part, the methods that large sites use to track users is ultimately done to improve the experience for the user by understanding how the website is used.