WHEN I LOOK AT THE PAGEVIEW GOALS FOR THE UPCOMING MONTH
Sorry to our newsroom!
This thing works!
I’m starting to see how often sites send alerts out throughout the day, but it’s most interesting when there’s a single event that everyone is alerting their users of. For five primaries that apparently didn’t matter - there were a total of 23 breaking news alerts were sent out from seven news outlets. For some, it was a minute by minute approach, where others waited until all the action ended before sending out an alert. Here’s how it broke down:
FoxNews - First to alert @ 8:21, total of 5 alerts
MSNBC - Tied for second to alert 8:24, total of 4 alerts
Politico - Tied for second to alert @ 8:24, total of 5 alerts
The Washington Post - Next to alert @ 8:36, total of 4 alerts
LA Times - went with one wrap up alert @ 9:11
USA Today - also went with one alert but much later @ 9:40
WSJ - similar strategy to USAT and LA Times but late to the party @ 9:45
Do publishers measure what matters for digital? If profit is the goal, then monthly unique visitors and page views are not relevant performance indicators. What matters most for profit is revenue capacity and contribution from the loyal, profitable audience.
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Absolutely agree, and pretty much the basis of how we look at our data.
SSRN Wharton Customer Analytics Initiative Research Paper Series →
Before I forget where this link to research papers that focus on customer/web analytics that was presented by Elea Feit of the Wharton Customer Analytics Initiative.
I learned about this from attending the Semphonic X Change conference out on Coronado Island in San Diego. It was the best conference that I’ve attended (which includes eMetrics, Webtrends, and the Omniture Summit) and hope to be back next year.
Twitter is making some good moves with the analytic community. I like that they’re attributing a percent of clicks to their tweet button (@ 6:50).
(Source: TechCrunch)
Analytics: Tracking Social Interactions →
Google has a good compilation of how to track +1’s, Facebook Likes and Tweets. Check them out here. These best practices can be easily ported over to Omniture.
Lewis DVorkin describes Forbes new approach to the newsroom…I like how data is at the core.
Facebook Doc: Working together to build social news
(via Visibli’s new Sneak Peak is like Google Analytics for Twitter - TNW Twitter)
This is kind of awesome - good for competitive analysis? Check it out at Visibli.com
via Hitwise blog
It certainly has been a wild 60 days or so since the launch of our redesigned site (with new CMS). Major events like the Japan Earthquake, Royal Wedding and now Osama bin Laden have been making our traffic break previous single day records.
This Hitwise blog shows that all news outlets took advantage of the event:
As reported by the Atlantic, The New York Times has snuck in an update to its hyperlink feature. The new feature allows users to link to and highlight individual sentences and paragraphs in its web stories. While it could be a tad complicated for an average reader, it’s a great tool for writers and bloggers who frequently link to NYTimes stories.
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The New York Times Introduces The Evolution of the Hyperlink
Interesting. Automated anchor taggs…how long until we need to measure entry paragraph and not just the entry page?
Hint: To simplify things, if you hit your shift key twice on a Times story, small icons appear next to every paragraph. Click on one of them and it’ll place the paragraph linked URL up in the address bar of your browser.
WATS: Web-Analytics Testing Solution
If you’re an Omniture user, this tool has become invaluable for debugging implementations. Aside from browser specific testing, this will be replacing Fiddler for quick debugging…
asymco | The symmetry of share shifts in mobile phones
Whoa - Nokia has really bit it. Cook visualization of the shift in mobile dominance.
