This thing works!
I’m starting to see how often sites send alerts out throughout the day, but it’s most interesting when there’s a single event that everyone is alerting their users of. For five primaries that apparently didn’t matter - there were a total of 23 breaking news alerts were sent out from seven news outlets. For some, it was a minute by minute approach, where others waited until all the action ended before sending out an alert. Here’s how it broke down:
FoxNews - First to alert @ 8:21, total of 5 alerts
MSNBC - Tied for second to alert 8:24, total of 4 alerts
Politico - Tied for second to alert @ 8:24, total of 5 alerts
The Washington Post - Next to alert @ 8:36, total of 4 alerts
LA Times - went with one wrap up alert @ 9:11
USA Today - also went with one alert but much later @ 9:40
WSJ - similar strategy to USAT and LA Times but late to the party @ 9:45
