Before I forget where this link to research papers that focus on customer/web analytics that was presented by Elea Feit of the Wharton Customer Analytics Initiative.
I learned about this from attending the Semphonic X Change conference out on Coronado Island in San Diego. It was the best conference that I’ve attended (which includes eMetrics, Webtrends, and the Omniture Summit) and hope to be back next year.
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