Unique visitors? Time on site? Bounce rate? Ever wonder what to make of the analytics reports that you receive in your newsroom and, most of all, how to use the data to inform your strategy? Whether you are a reporter with a highly-clickable story or an editor managing daily content, this session will explore the data that you should focus on in today’s competitive digital environment. Panelists representing newsrooms of different sizes and with different digital goals will share tips on how they get the most from the data to inform decisionmaking and what metrics matter most. We’ll discuss best practices and the best tools to measure your performance. This don’t-miss session will address issues such as subscription vs. free web site strategies; mobile and social media users, and tips to engage your audience.
Excited to be on this panel discussing analytics in the newsroom with Sara Goo, Mitra Kalita and Sara Lin. Hoping to meet lots of people and hear about what problems they’re trying to solve!